You hit it right on the nose. This has NOTHING to do with security because it's completely ineffective at what it was built to do. It's all about control and making it harder for the competitor to have an even footing. Anti-competitive behavior all over again.

It's just like the fight against piracy and the inclusion of DRM in games and media. DRM has NOTHING to do with piracy (it's not effective) but everything to do with control of the market.