Your comment would actually be better directed at Mark. Matt's tried, in good faith, several times, to suggest ways Canonical could do this better. Mark is an absolute master of the non-response: when you criticize something he or Canonical does, he'll go somewhere where it's awkward to respond to him (a videoed talk, or a post on some Canonical site with no comments), completely misrepresent what you said, and then dismiss it. He hasn't once actually engaged with the issues that people have raised on this or other topics; he just misleading reframes the issue, dismisses it in such a way as to imply the person raising an issue is personally jealous or just wants to attack Canonical, and then moves on to something else.

tl;dr: the person who has the worst track record of acting in good faith is Mark Shuttleworth.