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It could be because you haven't seen Masha before and can't recognize her. The memes are usually out-of-context and you should be 'in' to understand the context.
Just google for "цп в лс" for example.
https://cs7.pikabu.ru/post_img/2014/06/23/0/1403469764_1142720630.jpg
https://cs6.pikabu.ru/post_img/big/2015/02/18/6/1424252039_350025787.jpg